University of Asia Pacific organizes Seminar on Brand Management


Ingenious Marketing Club (IMC) of the Department of Business Administration, organized a seminar titled ‘Effective Marketing Communication and Branding” on Saturday, July 20, 2019 from 12:00 pm-02:00pm.

The objective of the seminar was to provide the participants with an understanding of the concepts of marketing communications and branding activities at a practical level. The focus was primarily on enhancing the skills and knowledge needed to co-ordinate communication activities and manage campaigns.

Ms. Sherifa Amreen, Senior Manager & Head of Marketing Communications, IDLC Finance Ltd conducted the seminar.