Seminar on “Consumer Behavior in the E-commerce and Smartphone Industry” held

As part of the Guest Lecture Series, a seminar on “Consumer Behavior in the E-commerce and Smartphone Industry” was held on Wednesday, 12th October, 2022 at the Department of Business Administration, UAP.

The speaker for the seminar was Mr. Priam Hasnat, Project Executive, Project B2B2C, Trade Marketing, British American Tobacco Bangladesh and Former Manager, Marketing & Communication – Samsung Mobile. The objective of the seminar was to bridge the gap between classroom lectures and industry applications. The Guest Lecture Series is a part of DBAs continuous plan to allow students to apply classroom knowledge to the real world by inviting practitioners to share their experience among the students.

In his speech on "Consumer Behavior in the E-commerce and Smartphone Industry ", Priam Hasnat shared the evolution and business model of e-commerce in Bangladesh. He also shed light on the psychological and behavioral aspects of E-commerce and Smartphone consumers. Besides, Mr. Priam opined that there is no alternative to making a quality product in order to survive in the market. The session ended with a vote of thanks from Ahmed Tausif Saad, Assistant Professor, DBA. A crest was then handed over to the guest as a souvenir of the event.