Pharma Pitch-Off Marketing Creativity Season 2: Where Pharmaceutical Knowledge Met

The Entrepreneurship and Career Development Club (ECDC), Department of Pharmacy, University of Asia Pacific (UAP), successfully organized "Pharma Pitch-Off - Season 2" on 6 September 2026, powered by Eskayef Pharmaceuticals Ltd. The event brought together healthcare expertise, pharmaceutical industry exposure, and an innovative marketing competition, providing students with an opportunity to step beyond the classroom and experience the practical dimensions of the pharmaceutical profession.

The event commenced with a Free Medical Campaign focused on Migraine, conducted by two distinguished doctors from the National Institute of Neurosciences & Hospital (NINS), Dhaka. The campaign provided students and beneficiaries with an opportunity to receive professional medical consultation and guidance regarding migraine, its symptoms, management, and appropriate healthcare practices.

Following the campaign, an insightful seminar session was conducted by Dr. Nazmul Haque Munna, Associate Professor, Department of Neurology, National Institute of Neurosciences & Hospital (NINS), Dhaka. Drawing from his clinical experience, Dr. Munna shared valuable insights into migraine, neurological health, patient care, and the importance of appropriate diagnosis and management. The session offered students an opportunity to connect their academic learning with practical clinical perspectives.

The central attraction of the event was Pharma Pitch-Off Season 2, a distinctive pharmaceutical marketing competition designed to challenge students to think beyond conventional academic presentations. The competition focused on transforming pharmaceutical knowledge into effective marketing strategies, requiring participants to understand their assigned products from both scientific and commercial perspectives and communicate their value through creative promotional approaches.

Building on the success of Season 1, the second season placed greater emphasis on digital product promotion, encouraging participants to develop innovative and engaging marketing strategies relevant to the evolving pharmaceutical industry. The competition tested participants on product knowledge, creativity, strategic thinking, communication, presentation skills, and their ability to develop compelling promotional concepts.

Following the preliminary selection, six finalists advanced to the Grand Finale. The final stage featured an exciting 1-vs-1 individual face-off, with the six finalists competing around three different pharmaceutical drugs. Each drug became the focus of a direct head-to-head battle, allowing the finalists to present contrasting marketing approaches and demonstrate their individual creativity, product understanding, strategic thinking, and marketing acumen.

The final round was judged by Dr. Mohammad Mizanur Rahman, MBBS, MPH, MBA, Executive General Manager, Marketing, Eskayef Pharmaceuticals Ltd., who also graced the occasion. His professional expertise added significant industry value to the competition, while his interaction with the participants provided valuable insights into the realities and expectations of pharmaceutical marketing. After a competitive series of individual face-offs, three winners emerged, one for each drug category, demonstrating outstanding performance in pharmaceutical knowledge, creativity, strategic marketing, and presentation.

The event was further enriched by the presence of distinguished university leadership. During the closing ceremony, Prof. Dr. Mohiuddin Ahmed Bhuiyan, Acting Vice Chancellor, University of Asia Pacific; Prof. Dr. Mohammad Shahriar, Dean, School of Pharmacy, UAP; and Prof. Dr. Zabun Nahar, Head, Department of Pharmacy, UAP, shared their valuable insights with the students. Their remarks emphasized the importance of developing professional competence, creativity, confidence, and industry-oriented skills alongside academic knowledge.

Through Pharma Pitch-Off - Season 2, ECDC created a distinctive platform where students could experience the competitive nature of pharmaceutical marketing firsthand. The combination of the migraine-focused medical campaign, expert seminar, industry engagement, and innovative 1-vs-1 pharmaceutical marketing face-off made the event a meaningful learning experience. The success of the six finalists and three winners showcased the creativity, confidence, and professional potential of the next-generation of pharmacy professionals.